How To Sell Using a Sales Funnel

If you want to sell a high ticket product, then you need to work for it. Think about what you’re asking here: not only is someone going to be spending a lot of money to buy something from you but they’re also doing it while knowing nothing about you. They aren’t even meeting you in person which means you could be completely pulling the wool over their eyes for all they know!

The question you need to ask yourself is how you can go from being a complete stranger, to someone that they trust enough to give $2,000! One way of accomplishing this is with what’s known as a ‘sales funnel’. Let’s see what that means.

What is a Sales Funnel?
Essentially, a sales funnel is a series of ‘steps’ that you lead a new visitor through in order to get them to buy from you. The saying goes that it takes five ‘touches’ for someone to trust a stranger online enough to spend a lot of money on their product, so your funnel is going to represent those five steps.

This might look like follows:

* Website
* Mailing list
* Free web seminar
* Affordable product
* Big ticket product

At each stage in this process you are building more trust with your potential buyer, you are getting them more involved and you are making it easier for them to pull the trigger on a big product.

So why does this work?

Why Sales Funnels Work

The first step is your website. This is entirely passive and free. That is to say that someone can find it on their own, read what you have to say and then leave. In doing so though, they are getting introduced to your brand and they are getting a free taster of the kind of value you’re capable of delivering. Hopefully, they’ll like this enough that they’ll want to read more from you in future and they’ll sign up to your mailing list.

This then gives you a direct line of contact. Your audience can now get emails from you and will feel like an active part of your community.

Next, you can offer them a free seminar. It’s free and exciting so they’ll probably visit but in doing so they are now actively participating with your brand. Again, this is an additional ‘step’ on top of what you were doing before and they are now more involved. This is also where you promote your cheap product.

The cheap product then gets them used to buying from you and helps build trust in your sales process. The result? They’re now primed and ready to buy that big ticket item!

With kind regards,

P.S. – Want to build a high ticket business and charge premium fees? Book A Call and select “High Ticket Funnel Accelerator” –> CLICK HERE!

Posted by Michael Cloke in High Ticket Selling

How To Create High Quality Video for Your Course

If you’re creating a training course or program to sell as a high ticket item, then there is a very good chance that you’ll be including at least some video. Customers like receiving video in these packages because it allows you to convey a lot of information very quickly, it looks professional and it’s engaging and personal.

The only problem? Creating high quality video isn’t easy if you don’t know how. Read on and we’ll look at how you can create video that’s worthy of a high $2,000 price tag!
Use the Best Equipment

The first and easiest way to ensure that your videos are high quality is to use high quality recording equipment. That means you’ll need a high quality camera first and foremost and this should be at least capable of recording 1080p. Ideally, look for something that can record 4K and 60fps.

If you can’t afford to invest that much in your recording equipment though, then don’t worry! One way to get around this problem is simply to ask a friend or someone else that you know to borrow their camera!

Sound quality is equally important. To get this right, you need to record from something other than the built-in mic in the camera. A good example is to use a lapel mic – which is actually very cheap. Finally, edit it all together using high quality software like Adobe Premier.

Lighting
Also highly important is lighting. In fact, this is in some ways more important than the video equipment! What you want is for your videos to look crisp and bright and the best way to accomplish that is by using a light box or similar. Failing that, you can rely on natural light from the windows but this is much less reliable.

Choose a Set
If you want to come across as professional, then it isn’t good enough to record out of your Mum’s living room. You need a set and this can either be a plain white wall, a greenroom (you can find these at some libraries) or a well laid-out backdrop you’ve created. Think about the topic of your video – if you’re making a fitness course then a gym is find as long as you use macro mode to blur out the people in the background.

Use Extra Materials
Finally, add the finishing touches by using bottom thirds, a video opener, music etc. This can go a long way to creating that professional sheen!

With kind regards,

P.S. – Want to build a high ticket business and charge premium fees? Book A Call and select “High Ticket Funnel Accelerator” –> CLICK HERE!

Posted by Michael Cloke in High Ticket Selling

How To Create High Quality Written Content

When selling high ticket items, it’s absolutely paramount that what you’re selling should be the very top quality. Not only will this be apparent in your marketing but it will also ensure that you don’t get people asking for refunds or bad-mouthing your product.

Your aim is to get as many positive testimonials as you can. Not only will this help you sell more copies but it will give you the confidence in your product that you need to carry on. That and it is a horrible feeling to think that you’re selling something that isn’t worth the money you’re charging.

So how do you go about making sure your product is high quality? That all depends on what type of product you’re creating. If you’re creating a written product such as an email course or an ebook, then the specifics are going to be very different from if you’re selling a seminar, a workshop or an online video course.

Here are some tips that will help you to ensure the written aspect is as high quality as possible.

Learn to Write
The actual content of what you’re writing needs to seem professional and high quality. You don’t need to be Shakespeare but you can’t have a book that is filled with typos and mistakes. Make sure that what you write is proof read at least a few times and spend some time learning how to structure sentences etc.

Include Exclusive Ideas
No one wants to pay $2,000 for an ebook that just regurgitates information you found online. You need to ensure that what you’re selling is exclusive content and exclusive ideas that they can’t find anywhere else. This means you need to bring something new to the table such as an idea or technique no one else has thought of. If that means surveying experts, so be it!

Formatting
Also highly important of course is the way that you’re going to format your content. What’s crucial is that your copy look professional and that means it needs to use the right fonts, it needs to be adorned with high quality images and it needs to be well laid-out with a table of contents, page numbers etc.

You can do a lot of this using Word. Get the latest version and you can use the ‘Styles’ box to use attractive headers etc. and ‘References’ to auto-generate a table of contents based on those headings.

With kind regards,

P.S. – Want to build a high ticket business and charge premium fees? Book A Call and select “High Ticket Funnel Accelerator” –> CLICK HERE!

Posted by Michael Cloke in Copywriting

How To Sell A Dream – Understanding The Value Proposition

If you’re going to be charging a premium price for a big ticket item, then you need to make sure that what you’re selling is really worth that amount of money. What’s more, you need to ensure that your potential buyers believe that it is worth that amount of money.

And this means that what you’re selling essentially needs to transform lives.

That sounds like a tall order but it’s something you can do – you just need to know how.

Look at it this way. No one is likely to spend $3,000 on an ebook or about fishing, about football or about how to tidy their home. This is the kind of thing that they might be happy to spend $50 on at most – but it just isn’t worth more than that.

On the other hand, selling something that promises to make a person rich, that can help them to find love, or that can help them get the body of a god or goddess – that is something they will happily spend $3,000 on.

What’s the Difference?
The strange thing to understand here is that the product can be the exact same. It can have the same number of words, the same number of hours but it’s the topic that allows you to charge that much more.

What this is really all about is what is known as the ‘value proposition’ and understanding this is the key to selling high-ticket. What a value proposition basically is, is a promise to your audience.

This is how you’re going to change their lives and it’s what your program can do to make things easier and happier for them.

In the case of your make money ebook that value proposition is that you can make them rich and thereby remove all of their money stresses. On the other hand, if your book is about dating, then the value proposition is that you can help them to find love/happiness/romance/sex.

From here, you now need to focus on that value proposition in all your marketing and to really work on the emotional drive that will hopefully help you to make sales. Talk about how sad it is to feel alone on Valentine’s Day, or how hard it is looking in the mirror and not liking your body.

Then get them to imagine what it would be like to be in a loving relationship or to have an amazing body. Essentially you’re selling a dream – and dreams are priceless!

With kind regards,

P.S. – Want to build a high ticket business and charge premium fees? Book A Call and select “High Ticket Funnel Accelerator” –> CLICK HERE!

Posted by Michael Cloke in High Ticket Selling, Value Proposition

How to Build Trust and Authority

Take a look at some of the best big ticket items being sold by internet marketers and you’ll notice that the price can vary greatly. You can spend several thousand dollars for a weekend with someone like Tony Robins, or you can spend less than that for a whole week workshop. A consultation with one blogger might cost you $99 for one hour but a short lunch with Elliot Hulse will set you back £1K!

Clearly time isn’t the only factor that matters – so what is it that is really determining the pricing of these products?

The answer is simple: it’s the individual who is providing the information. If you are someone who has a ton of experience and qualifications, then you can charge a huge amount of money for your services. Conversely though, if you’re someone that no one has heard of and you have no qualifications under your belt, then you’ll have to charge a lot less.

This should be interesting for anyone looking to make a lot of money as it basically means that all you have to do to start charging big bucks, is to convince people that you know what you’re talking about and that you’re worth those big bucks. So how do you do that?

Fame
One way you can start charging a lot more money is to promote yourself and to become better known within your niche. Elliot Hulse is hardly a household name but he is well-known among fitness enthusiasts due to his appearance on YouTube.

Likewise, Tony Robbins is a household name and he can charge huge amounts as a result.
To get yourself to something approaching this level, you can run your own YouTube channel/blog for instance and you should also consider appearing in interviews.
Make sure that you really believe in your own hype. Present yourself as someone who is work $1,000 an hour and people will be more likely to believe it.

Plumb Your CV
You can almost think of your sales page as being like a CV. The objective for you here is to show off your qualifications, experience and anything else that might make you seem credible. Think about the highlights of your career and anything people will know about. Think of numbers (did you increase your company’s profit by X amount?) and think about claims to fame – many people talk about their appearances on TED for instance. You might also want to put down qualifications.
Finally, consider linking yourself to other successful people. Tai Lopez’s sales page includes an image of people like Arnie, Steve Jobs and Einstein. He had nothing to do with their success but the unconscious link is clear!

With kind regards,

P.S. – Want to build a high ticket business and charge premium fees? Book A Call and select “High Ticket Funnel Accelerator” –> CLICK HERE!

Posted by admin in Personal Branding

How to Write Sales Text That Works for a Landing Page

If you’re planning on selling a big ticket item, then chances are that your entire income model is dependent on those sales. A big ticket item can sell for anything from $99 up to $2,000 or even $20,000. For most of us that means enough money to live off for the following week, month or even year!

The bottom line? You need to do everything you can to make these big ticket items sell and one of the very best ways to do that is by creating a landing page and adding the right type of persuasive text to encourage sales. This is one page that is entirely dedicated to making a sale and that has no other function. Here’s how you go about wording it…

Narrative Structure
The first tip is to consider using a narrative structure. You want to position yourself as a figure of authority, so don’t make your narrative one about how you used to be broke/fat (this is a good option for cheaper products). Rather, just talk about your experiences and how you came up with this great idea for a course. That way, your writing will be much more compelling and engaging and people will want to keep reading.

The Value Proposition
During your text, always focus a lot on your value proposition. A value proposition is essentially the thing that you’re offering your readers/customers. If you’re selling an ebook, then the value proposition is not the text that makes up the ebook and it is not the PDF file that you are saving the ebook as. Rather, it is what that ebook can do for your customers and how it can change their lives. Focus on this and really try to understand the emotional appeal of what you’re selling.

AIDA
AIDA is a popular structure used in many sales pitches. The idea is to acknowledge that the buyer has never heard of you or your product before and to take them from being understandably dubious to a keen buyer. It stands for ‘Awareness, Interest, Desire, Action’.
Social Proof and Community

Finally, never underestimate the power of social proof, social influence or community. People love to feel that they’re a part of something and that they’re part of a movement. They also often look to others for cues that will guide their own behavior.
Make sure that your product is the exciting and exclusive offer that all the most in-the-know people are talking about.

With kind regards,

P.S. – Want to build a high ticket business and charge premium fees? Book A Call and select “High Ticket Funnel Accelerator” –> CLICK HERE!

Posted by admin in Copywriting, Direct Response Marketing, Landing Page
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