Copywriting

How To Create High Quality Written Content

When selling high ticket items, it’s absolutely paramount that what you’re selling should be the very top quality. Not only will this be apparent in your marketing but it will also ensure that you don’t get people asking for refunds or bad-mouthing your product.

Your aim is to get as many positive testimonials as you can. Not only will this help you sell more copies but it will give you the confidence in your product that you need to carry on. That and it is a horrible feeling to think that you’re selling something that isn’t worth the money you’re charging.

So how do you go about making sure your product is high quality? That all depends on what type of product you’re creating. If you’re creating a written product such as an email course or an ebook, then the specifics are going to be very different from if you’re selling a seminar, a workshop or an online video course.

Here are some tips that will help you to ensure the written aspect is as high quality as possible.

Learn to Write
The actual content of what you’re writing needs to seem professional and high quality. You don’t need to be Shakespeare but you can’t have a book that is filled with typos and mistakes. Make sure that what you write is proof read at least a few times and spend some time learning how to structure sentences etc.

Include Exclusive Ideas
No one wants to pay $2,000 for an ebook that just regurgitates information you found online. You need to ensure that what you’re selling is exclusive content and exclusive ideas that they can’t find anywhere else. This means you need to bring something new to the table such as an idea or technique no one else has thought of. If that means surveying experts, so be it!

Formatting
Also highly important of course is the way that you’re going to format your content. What’s crucial is that your copy look professional and that means it needs to use the right fonts, it needs to be adorned with high quality images and it needs to be well laid-out with a table of contents, page numbers etc.

You can do a lot of this using Word. Get the latest version and you can use the ‘Styles’ box to use attractive headers etc. and ‘References’ to auto-generate a table of contents based on those headings.

With kind regards,

P.S. – Want to build a high ticket business and charge premium fees? Book A Call and select “High Ticket Funnel Accelerator” –> CLICK HERE!

Posted by Michael Cloke in Copywriting

How to Write Sales Text That Works for a Landing Page

If you’re planning on selling a big ticket item, then chances are that your entire income model is dependent on those sales. A big ticket item can sell for anything from $99 up to $2,000 or even $20,000. For most of us that means enough money to live off for the following week, month or even year!

The bottom line? You need to do everything you can to make these big ticket items sell and one of the very best ways to do that is by creating a landing page and adding the right type of persuasive text to encourage sales. This is one page that is entirely dedicated to making a sale and that has no other function. Here’s how you go about wording it…

Narrative Structure
The first tip is to consider using a narrative structure. You want to position yourself as a figure of authority, so don’t make your narrative one about how you used to be broke/fat (this is a good option for cheaper products). Rather, just talk about your experiences and how you came up with this great idea for a course. That way, your writing will be much more compelling and engaging and people will want to keep reading.

The Value Proposition
During your text, always focus a lot on your value proposition. A value proposition is essentially the thing that you’re offering your readers/customers. If you’re selling an ebook, then the value proposition is not the text that makes up the ebook and it is not the PDF file that you are saving the ebook as. Rather, it is what that ebook can do for your customers and how it can change their lives. Focus on this and really try to understand the emotional appeal of what you’re selling.

AIDA
AIDA is a popular structure used in many sales pitches. The idea is to acknowledge that the buyer has never heard of you or your product before and to take them from being understandably dubious to a keen buyer. It stands for ‘Awareness, Interest, Desire, Action’.
Social Proof and Community

Finally, never underestimate the power of social proof, social influence or community. People love to feel that they’re a part of something and that they’re part of a movement. They also often look to others for cues that will guide their own behavior.
Make sure that your product is the exciting and exclusive offer that all the most in-the-know people are talking about.

With kind regards,

P.S. – Want to build a high ticket business and charge premium fees? Book A Call and select “High Ticket Funnel Accelerator” –> CLICK HERE!

Posted by admin in Copywriting, Direct Response Marketing, Landing Page