Value proposition

How To Sell A Dream – Understanding The Value Proposition

If you’re going to be charging a premium price for a big ticket item, then you need to make sure that what you’re selling is really worth that amount of money. What’s more, you need to ensure that your potential buyers believe that it is worth that amount of money.

And this means that what you’re selling essentially needs to transform lives.

That sounds like a tall order but it’s something you can do – you just need to know how.

Look at it this way. No one is likely to spend $3,000 on an ebook or about fishing, about football or about how to tidy their home. This is the kind of thing that they might be happy to spend $50 on at most – but it just isn’t worth more than that.

On the other hand, selling something that promises to make a person rich, that can help them to find love, or that can help them get the body of a god or goddess – that is something they will happily spend $3,000 on.

What’s the Difference?
The strange thing to understand here is that the product can be the exact same. It can have the same number of words, the same number of hours but it’s the topic that allows you to charge that much more.

What this is really all about is what is known as the ‘value proposition’ and understanding this is the key to selling high-ticket. What a value proposition basically is, is a promise to your audience.

This is how you’re going to change their lives and it’s what your program can do to make things easier and happier for them.

In the case of your make money ebook that value proposition is that you can make them rich and thereby remove all of their money stresses. On the other hand, if your book is about dating, then the value proposition is that you can help them to find love/happiness/romance/sex.

From here, you now need to focus on that value proposition in all your marketing and to really work on the emotional drive that will hopefully help you to make sales. Talk about how sad it is to feel alone on Valentine’s Day, or how hard it is looking in the mirror and not liking your body.

Then get them to imagine what it would be like to be in a loving relationship or to have an amazing body. Essentially you’re selling a dream – and dreams are priceless!

With kind regards,

P.S. – Want to build a high ticket business and charge premium fees? Book A Call and select “High Ticket Funnel Accelerator” –> CLICK HERE!

Posted by Michael Cloke in High Ticket Selling, Value Proposition

How to Write Sales Text That Works for a Landing Page

If you’re planning on selling a big ticket item, then chances are that your entire income model is dependent on those sales. A big ticket item can sell for anything from $99 up to $2,000 or even $20,000. For most of us that means enough money to live off for the following week, month or even year!

The bottom line? You need to do everything you can to make these big ticket items sell and one of the very best ways to do that is by creating a landing page and adding the right type of persuasive text to encourage sales. This is one page that is entirely dedicated to making a sale and that has no other function. Here’s how you go about wording it…

Narrative Structure
The first tip is to consider using a narrative structure. You want to position yourself as a figure of authority, so don’t make your narrative one about how you used to be broke/fat (this is a good option for cheaper products). Rather, just talk about your experiences and how you came up with this great idea for a course. That way, your writing will be much more compelling and engaging and people will want to keep reading.

The Value Proposition
During your text, always focus a lot on your value proposition. A value proposition is essentially the thing that you’re offering your readers/customers. If you’re selling an ebook, then the value proposition is not the text that makes up the ebook and it is not the PDF file that you are saving the ebook as. Rather, it is what that ebook can do for your customers and how it can change their lives. Focus on this and really try to understand the emotional appeal of what you’re selling.

AIDA
AIDA is a popular structure used in many sales pitches. The idea is to acknowledge that the buyer has never heard of you or your product before and to take them from being understandably dubious to a keen buyer. It stands for ‘Awareness, Interest, Desire, Action’.
Social Proof and Community

Finally, never underestimate the power of social proof, social influence or community. People love to feel that they’re a part of something and that they’re part of a movement. They also often look to others for cues that will guide their own behavior.
Make sure that your product is the exciting and exclusive offer that all the most in-the-know people are talking about.

With kind regards,

P.S. – Want to build a high ticket business and charge premium fees? Book A Call and select “High Ticket Funnel Accelerator” –> CLICK HERE!

Posted by admin in Copywriting, Direct Response Marketing, Landing Page